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MultiChoice rebrands Gotv

In a move to provide viewers with more entertainment and good television experience, MultiChoice Malawi has rebranded its digital pay television offering, GOtv.
As part of the rebranding, the original Gotv bouquet, which offers over 21 channels including news, documentaries, lifestyle, music, religion and sports will be renamed GOtv Value.

Chimwemwe Nyirenda:  GOtv to give viewers value for money
Chimwemwe Nyirenda: GOtv to give viewers value for money
Gotv Plus, which provides over 40 channels of family entertainment, will remain unchanged, according to the pay media company which offers digital satellite television (DStv).
Multichoice Malawi marketing manager Chimwemwe Nyirenda said the move follows the upcoming digital migration.
“We decided to refresh the thinking of people. While raising awareness among the people on the analogue switch off which is coming soon, we thought of changing the mindset of the people towards the brand.
“It is for this reason that we not only refreshed the positioning and outlook, but also changed the theme from Entertaining Africa to Live it, Love it,” he said.
Nyirenda said the company is complementing government efforts to meet the June deadline for migration from analogue to digital.

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