NBM hires MDF chopper to hype Busy Signal gig
A hired Malawi Defence Force (MDF) helicopter promoting Busy Signal’s show at Civo Stadium on Wednesday brought Lilongwe to a standstill as it circumvented townships and strategic places.
Hired by National Bank of Malawi (NBM) to also promote the bank’s Mo626 electronic transaction platform, the helicopter flew low in some of the city’s densely populated areas before landing at Gateway Shopping Mall.
Some of the areas the helicopter flew past are Area 49, Area 25, Kanengo, Area 18, Capital Hill, Area 14 and Area 47.
Workers from different organisations within the mall flocked to welcome it and Lucius Banda who was together with NBM head of marketing Wilkins Mijiga.
The jubilation and cheers were uncontrollable as the waiting people mobbed the chopper—branded with Mo626 and Busy Signal prints—upon its landing.
Mijiga urged the fans to utilise the Mo626 platform among the many products the bank offers.
“We have so many services. We are just promoting Mo626 which is your gateway to many platforms such as paying utility bills, among others. As such, [use it to] buy your tickets for the Busy Signal show and see you Saturday,” he said before the event turned into a musical show.
Three upcoming female dancehall artists—Bianca, Kell Kels and Tamia—took turns on the microphone before paving the way for Banda, who is popular in music circles as ‘Soldier’.
In an interview, Banda thanked National Bank for the innovation which took the entertainment landscape by surprise.
He said: “Thanks to NBM for hiring the chopper to promote not only Mo626, which we are using for selling tickets for the forthcoming show, but the show itself. This is the kind of hype we were looking for.
“On our part, as organisers, we are all set for the show and it is up to the fans to come in large numbers. Remember to buy your tickets using Mo626 and Airtel Money as there are no advance solid tickets which will only be sold on Saturday at the gates.”
