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Alfonso returning from UK with fond memories

Malawi’s renowned fashion designer Lilly Alfonso is expected to return home end August after her brilliant exhibition at the Africa Fashion Week London (AFWL) in the UK.

While in the UK, Alfonso was the centre of attraction because of her splendid fashion designs which have earned her more orders.

She showcased her eye-catching LA label during the first week of August at AFWL, which highlights the industry’s premier African prints and designs.

The event seeks to capture the surge of the African-inspired trends in the fashion industry by celebrating London’s unique and diverse cultural heritage.

AFWL is spiced up by a flamboyant mix of Western and African culture through fashion while promoting Africa’s rich ethnic culture and integrating it into contemporary designs. In response to public demand both from Malawians in the Queen’s land and other nationals, Alfonso staged a singly fashion ball where the 20 pieces she took to London sold out.

“I had 12 dresses that I took from Malawi for the show and I made six extra dresses plus two shirts, making 20 pieces. Eleven were sold out during my exhibition,” she said in an e-mail response.

Alfonso said due to high demand, she was forced to organise a solo event in Luton City where she sold all her remaining pieces.

“It was worth it as the highest fetched 45 pounds and the minimum was 20 pounds, including shirts,” she said.

“Imagine, the whole Malawi’s Deputy High Commissioner to the UK, Mr John Tembo Junior, was the guest of honour at the event.

 

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