Speculation is rife that Carlsberg Malawi Limited is set to revive its romance with the Flames soon.
And, in a related development, Carlsberg Malawi senior brands manager, Twikale Chirwa, yesterday cleared the air surrounding the future of the Carlsberg Cup by confirming that the competition will be held again this year.
According to The Nation findings, after months of discussions behind the scenes between Carlsberg Malawi and FAM, the two parties are close to sealing a deal that will see Carlsberg diverting its cup sponsorship to the Flames.
However, both Chirwa and Football Association of Malawi (FAM) chief executive officer Suzgo Nyirenda could neither confirm nor deny the move.
Asked whether there is no truth in the rumours, Chirwa said: “If there is anything, Carlsberg will always communicate through a formal press briefing.”
On his part, Nyirenda said: “All we know is that we have a press briefing related to the Carlsberg Cup tomorrow.”
On the Carlsberg Cup, Chirwa said: “We are coming back this year and all the logistics pertaining to the tournament, such as the package, duration and format will be announced during the press briefing. This is the last year of the contract.” He could not be drawn to commit on the sponsorship renewal, saying for them it is standard to take stock
Kamuzu Barracks are the current holders if the cup.
Apart from the Carlsberg Cup, Carlsberg Malawi Limited also sponsored Big Bullets and Mighty Wanderers for the past two seasons to the tune of K30 million each.