Castel Malawi Limited has pumped K4 million in the inaugural Nyasa Music Festival (NMF) which starts this Friday at Kamuzu Stadium in Blantyre.
Castel Malawi, through their Carlsberg brand, have partnered Nyasa Music Group (NMG) who are the organisers of the festival, as the official beverage sponsor for the three-day event expected to run from Friday till Sunday.
Castel Malawi senior brands manager for alcoholic beverages Widdy Nsona said their partnership with NMG underlines their age-old commitment to promoting local art, particularly music.
“The Carlsberg brand is all about fun and music. Being Easter season, we know most of our consumers will be free and will love to go and have fun at Kamuzu Stadium as they enjoy their favourite beer brands. We felt this is an opportunity for us,” he said.
Nsona said the arrangement which they have made with NMG will allow them to have a range of their brands at the festival at prices which they have agreed with the organisers.
NMG director James Makunje Jnr said it is a humbling experience for them to attract a sponsorship of that ‘magnitude’.
“The donation show that Castel Malawi has faith and trust in the people behind the organisation and what we want to bring to Malawians,” he said.
Commenting on their preparations, Makunje said everything is on track and that they are just applying final touches as they wait for the arrival of most of the South African acts from Thursday.
The festival has attracted some big names from the South African urban music landscape such as Busiswa Gqulu, Dj Kaygee The Vibe, AKA, Nasty C, Prince Kaybee and Dj Noxx.
Fredokiss, Gwamba, Faith Mussa, Kell Kay, Bossaro Music Group, Malinga Mafia, Dj Nathan Tunes and Patience Namadingo will complete the set of local outfits. n