The Fashion Malawi Edition (Fame) returns in Malawiâ€™s capital, Lilongwe, on Friday with seven designers competing for honours.
The exquisite Presidentâ€™s Hotel will be the place to be as the designers are all rearing to go for the third Fame edition, promising people the best out of the night.
â€œPeople will like what they will see come Friday. Fame is a good platform for budding designers in Malawi and so I joined it to get exposure for my clothing line Tuccie Creations,â€ said Tusekile Mwalwanda in an interview.
Blantyre based designer Debra Gadama says people have seen the rest, but the best is tomorrow.
â€œThis yearâ€™s designers are the best in their own right. Missing the event is at oneâ€™s peril. And also the on lookers will get a chance to peek at this seasonâ€™s collections. I believe that as we have more and more of these events, fashion designers are slowly creating a platform to influence trends in Malawi,â€ she said.
She said her dream has always been to provide Malawians with a choice of buying Malawian designed clothing that will be relevant and competitive on the international market.
The only male designer, Isaac Bukhu of Haus of Gola, is also anxiously looking forward to the event.
â€œPeople say the fashion industry in Malawi is small but that does not mean things are not happening.
â€œThe best way to see what is going on in the fashion industry is to be there on Friday. For the past two years, Fame has brought out the crÃ¨me de la crÃ¨me of Malawian fashion industry and this year is no exception,â€ he said.
Bukhu said with or without winning Fame 2012, he wants to increase his clientele base to cover most of the country.
â€œFame will definitely prove the fact that we are the premier men haute couture fashion,â€ he added.
Malawi designers will be joined by four international compatriots namely; Mustafa Hassanali from Tanzania, Mehmuna Ibrahim-Schumann from Mali, Peggy O from Kenya and South Africaâ€™s Paledi Segapo.