National Sports

Flames second replica jerseys consignment in

A second consignment of Malawi national football team’s replica jerseys has been cleared by Malawi Revenue Authority (MRA).

Football Association of Malawi  (FAM) commercial and marketing director Limbani Matola said yesterday MRA cleared the 1 875 International Sports Apparel Design Institute (Isad) apparel jerseys which arrived on Thursday last week.

Flames players model the new jerseys

He also said the consignment, which follows the first  of 500 ordered last November, has black and red replicas.

 “We are pleased to inform all football loving Malawians and the general public that the much awaited Flames replica jerseys are now in.

 “We are selling through our agents in the South at Formula One, Ginnery Corner in Blantyre, in the Centre we have ADL Shop at Kamuzu International Airport (KIA) and for the North at Sunbird Mzuzu. We are also selling through corporate clients,” Matola said.

 He said the association would like to engage agents to sell the jerseys.

“Once the bigger consignment arrives later, we should be working on territory distributors. As FAM, we are not keen to be selling the jerseys, but rather just order and pass on to territory distributors to help in job creation, enhance seamless and convenient  product availability on the market.

“Those, who have the financial muscle, technical capacity and competences, are welcome for further business talk,” said Matola.

But the commercial and marketing director declined to say how much they have pumped in  nor give the terms and conditions with their agents.

Sports marketing expert Felix Sapao commended FAM for involving agents in the sale of the jerseys.

“It is good to note that FAM has opened up the [replica jerseys] market for diaspora. A lot of Malawians living abroad like getting such stuff with a Malawian identity.

“FAM has also approached the corporate to get involved in the sales. This has worked in other countries,” he said.

The Flames replicas are selling at K15 500 and not more than K20 000. n

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