Lomwe gets a Carlsberg wowza

Barely three days after Carlsberg partnered with urban music promoters Black Rhyno entertainment, the brewer on Friday said they were set to sponsor former Malawi Big Brother Africa housemate Lomwe’s Double Wowza launch.

Last Tuesday, Carlsberg positioned its Special Brew brand as the beer for urban music by sponsoring the Nigerian star Ice Prince show, organised by rapper Tay Grin’s Black Rhyno.

Lomwe got his turn at the Green Village Lodge in Blantyre on Friday, boosting the launch spree.

Lomwe said preps for the do are in order, with former housemates Zeus of Botswana, who features in the title track, Zambian Kim and Kenyan Mumba expected to grace the shows at Zanzi in Lilongwe and Blantyre Sports Club.

“They have confirmed they will be down here, with tickets from Air Malawi. It will be a Double Wowza weekend,” said Lomwe.

Carlsberg brands manager for alcoholic drinks Twikale Chirwa said the company was going flat out in promoting urban music.