The Miss Glam and Glory beauty pageant moves to the Northern Region on February 1 this year to select brand ambassadors to promote the use of reusable sanitary pads and safe skin care.
Briefing journalists in Mzuzu on Thursday, Glam and Glory International country manager Sachin Patil said his organisation also wants to promote modelling as a career.
“We have a lot of models in Malawi who lack a platform. We want to give them that platform. But we will be tasking the models with the responsibility to promote the use of reusable sanitary pads in rural areas. The idea is to improve education standards of our girls because evidence shows that girls miss school due to lack of access to sanitary pads,” he said.
Patil said they have already done seven auditions in the Central Region; hence, moving to the North.
“We will also be promoting performing artists. We have a lot of up-and-coming artists in the country who lack a platform. We hope our project will address the gaps,” he said.
Glam and Glory media manager Robert Edward said in the near future they also intend to introduce Mrs Glam and Glory beauty pageant.
“Married women are not given an opportunity to pursue their modelling career in the country. But we believe that even married women have the right to pursue any career they want, including modelling. Empowering women to pursue their career of the choice has a direct impact on the economic growth of a country. But we believe that boosting their confidence, which is a tool for one to succeed in life is paramount.
So, this pageant also seeks to improve the confidence of our women,” he said.
Glam and Glory is a multinational brand under India-based LifeOnLabs Private Limited, a research-based cosmetic manufacturing organisation from India.