MultiChoice Malawi has blamed local musicians for not submitting their music videos to the institution as a contributing factor for Malawi to miss out on the recent MTV Africa Music Awards (Mamas) and Channel O Music Awards.
MultiChoice Malawi marketing manager Chimwemwe Nyirenda has since urged the musicians to submit their videos for airing on DStv’s channels if they are to stand a chance of being nominated for next year’s awards.
For an artist to be nominated, one’s music video is supposed to be on any DStv music channels.
But Nyirenda, who attended this year’s MTV awards in Durban, South Africa, said local musicians are not submitting their videos to stand a chance of nomination.
“For local musicians to be nominated, their songs need to be played on Channel O or MTV Base Africa and not just on YouTube or on our local channels.
“But the problem is that musicians in Malawi are not submitting their songs to us. If they don’t then Malawi will keep on missing out no matter how good our videos might be,” he said.
Nyirenda said, in the past, local musicians used to submit their videos, but stopped after being frustrated that their music was not being aired.
He, however, said Malawian music videos have improved over the last five years such that they can stand a chance of nomination.
“People have a misconception that our videos are of low quality. We have improved over the past five years. What musicians need to do is to submit their songs physically to our offices or submit through Channel O or MTV websites. These websites have specifications on quality and length of the song,” he said.
During this year’s MTV awards, Nigerian and South African musicians dominated in most of the categories. Closer home, Tanzania’s Diamond Platnumz won Best Live Award.