Mzuzu Fashion Week extends to BT, LL
Mzuzu Fashion Week (MzFW) organisers have announced plans of holding fashion shows in Malawi’s three major cities next year.
MzFW co-founder Wezi Mzumara told The Nation they want to promote fashion and beauty business at national level after noting that the industry is booming on the continent.
“MzFW wants to create a platform for local and national designers to showcase their work and encourage the growth of the textile industry in Malawi.
“The annual event aims at contributing to the growth of the Malawian economy by creating and building sustainable development through creative ideas which lead to job creation,” she said.
MzFW was established by Kwanza PR and Zik Garvey Investments in 2015 after a variety of fashion events in Mzuzu.
Mzumara said MzFW will in March next year hold an event dubbed Fashion Tea in Blantyre to mark the International Women’s Day.
In May, she said that the event, which will be used to promote fashion and designing as a business to end poverty, will move to Mzuzu.
The event is dubbed Fashion for Sustainable Development Goals (SDGs).
In July, the event will move to Lilongwe where they will hold creative base seminars and a cocktail then between October 12 and 15, they will have an event in Mzuzu.
The organisers will conclude the year with a fashion show dubbed Fashion for HIV in December, a month the global society commemorates World Aids Day.
“Here at Mzuzu Fashion Week, we believe that providing avenues for designers to expose their talents would help them create a customer base.
“This will in turn require the designers to employ people in the production, marketing and distribution of clothing, thereby creating employment, a step towards reducing poverty,” said Mzumara.
She said MzFW will work with various people in the fashion industry, consumers, farmers and non-governmental organisations to have room for thought, innovation and design to grow the brand.
Mzumara said fashion is a multi-billion-dollar industry and fashion events contributes to the economy in terms of tourism, hospitality and trade. n
