Peoples, formerly Peoples Trading Centre (PTC), plans to expand its operations in Mozambique and Zambia.
In an interview on Tuesday, Peoples chief executive officer Rob Spoolder said the expansion exercise will be carried out after their rebranding.
“We will technically launch Peoples Metro on Thursday [yesterday], but the whole process will end in 18 months. Having done that, we will look into the possibilities of expanding our services into Mozambique and Zambia,†he said.
Spoolder said they rebranded because the name PTC is too old; hence, the need to come up with something new.
“We are proud and excited to unveil the biggest transformation of our corporate identity in the company’s history.
“The new brand is designed to reflect today’s Peoples stores, a company providing our customer with the most enjoyable, quality shopping experience possible by offering a wider selection of good food and general merchandise at the best possible price,†reads a statement from the company.
The company says the rebranding will involve changing the logo on products, facilities, vehicles and marketing materials, starting with Peoples Metro.
The rebranding exercise, to cost Peoples over K100 million (about $334 000), will create employment for Malawians as new departments will be set up.
“In our shops, we will be having butcheries and bakeries and these will require additional staff,†said Spoolder.
