TNM pumps K6.7m into Lake of Stars

Malawi’s premier mobile network provider TNM has partnered with Lake of Stars Festival as the event’s official mobile telecommunications network provider.

As part of its obligation towards the festival scheduled for September 26 to 28 at Sunbird Nkopola Resort in Mangochi, TNM has also provided K6.7 million towards the organisation of the festival.

“TNM’s partnership with the Lake of Stars Festival this year spells out the company’s long-term commitment towards promoting Malawi’s Arts and Culture through music, the main component of the festival. Music is central to the Malawi culture, hence, TNM as a truly Malawian mobile network service provider wants to be part of this annual cultural carnival,” TNM’s Head of Lilongwe Region, Danny Malisita said.

He said patrons will soon have a chance of buying tickets in advance at a 25 percent discount through TNM’s mobile money service, Mpamba.

During the festival, Malisita said TNM marketing activation teams will be on sight to provide instant services such as sim-card purchase, airtime and mobile money transactions using the Mpamba service.

“Patrons and other stakeholders of the festival should look forward to an exciting event with TNM as our partnership with the festival organisers takes away the stress and hurdle of staying in touch. The TNM network will be available at the festival to provide all primary connectivity services be it voice calls, SMS, internet data and mobile money transactions,” he said.

Lake of Stars Founder Will Jameson said a new addition to this year’s event is a series of talks covering technology, the creative industries and science.

“This year’s event will also throw a spotlight on family togetherness as a children’s programme has been included. There is a big family focus at Lake of Stars with children aged 12 or under allowed in for free.

“There will be a children’s programme, including storytelling, drumming workshops, jumping castles and face-painting,” he said.

This year, the festival celebrates the 11th anniversary of its founding and will bring a mix of local and international music stars and a bevy of holiday fun on the lake, beach and the surrounding villages. Lake of Stars is rated and acclaimed internationally as one of the best festivals of its kind in Africa.