2012 fashion craze
For designers and fashionistas in Malawi, 2012 is a year like no other.
Whereas the silence of local designers could be symptomatic of graver gaps in the industry, the likes of Cathy Kamthuzi, Lilly Alfonso and Chiku Gondwe stood up to be counted even beyond the borders.
Gondwe, who launched her Chiccu clothing line in the shadow of shinny machines at CFAO showroom in Blantyre, says their trips and participation in international shows boosted locals quest to produce quality designs which can compete not only on the local market but also abroad.
“Even our clientele have gained so much confidence in us and the demand for our designs has increased tremendously,” said Gondwe, who represented the country at the Ethical Fashion Show in France.
The designer thanks local and international fashionstas for believing in her wear.
The international fashion exhibitions offer an opportunity to connect with customers and designers from the rest of the world, affirms Kamthuzi of Cathy Kay Fashions.
“I have networked with other designers from Africa and across the globe. In fact, there is a designer from Helsinki who is willing to work with me and I also got a scholarship for a degree in fashion which starts next year,” says Kamthuzi.
She promised to continue showcasing her stuff while in school. She says he clientele spreads from Malawi’s commercial city, Blantyre, to South Africa, US, UK and Netherland.
“If you press the right button, you can make it big. However, one has to remain creative to beat the competition,” she says.
Likewise, Alfonso, who showcased her LA label at the Africa Fashion Week in London three months ago, says the tour remains a highlight of her career.
“My travelling has given me a new challenge, knowledge and recognition. I get a lot of recognition and invitations at different functions. I am currently researching on how to market my label LA,” says Alfonso.
She says two firms—one based in the UK firm and another in South Africa—want to invest in her line.
Alfonso is a graduate of Fashion Malawi Edition (Fame). He emerged the best designer two years ago.
Fame creative director Zilanie Nyundo envisages upgrading the event to a week-long affair next year. She feels international shows offer a fantastic opportunity to expose Malawi’s talent, learn new skills and network with the rest of the world.
“The industry is a multibillion dollar industry and it continues to create employment to youths. Imagine a world without designers. Locally, we can help add value to the young cotton industry by processing textiles and garments. Fashion is gaining recognition and it can help boost tourism,” said Nyondo.
She promised to continue sending winning designers to international festivals.
Last year, Clemoh Sato showcased at Swahili Fashion Week in Tanzania while Alfonso travelled to Milan Italy for a summer design course.
