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Airtel Africa partners firm to push for AI in 14 countries

Airtel Africa plc has partnered Bharti Airtel subsidiary Xtelify, which houses all of Airtel’s digital assets and capabilities, to roll out an artificial intelligence (AI)- powered software platform in 14 African markets.

In a statement, Airtel Africa plc said the platform will help telecoms firms to rid themselves of underlying complexity while focusing on the customer and helping improve experience.

Reads the statement in part: “Addressing every layer of the telecom value chain, the solution comes with a converged data engine for AI-led insights and intelligence at scale, a workforce platform for real-time task streamlining and an experience platform for managing every element of the customer journey for a telco.”

Airtel Africa plc group chief information officer Jacques Barkhuizen is quoted in the statement as having said that the partnership marks a transformative leap in their mission to build Africa’s digital future.

“By harnessing Airtel’s AI platforms that have proven scale in India, we are not only simplifying our operations but also accelerating hyper personalised experiences for our customers,” he said.

On his part, Bharti Airtel chief business officer for global business Binod Srivastava said they are delighted to partner Airtel Africa in the initiative.

“By combining our innovative Xtelify platform with Airtel Africa’s vision, we will drive their digital transformation and address industry’s most complex challenges like fighting spam and fraud to ensure utmost customer protection,” he said.

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