Alcoholic beverage producer Castel Malawi in partnership with Protea Hotel By Marriott Blantyre Ryalls have organised organised an All-White Party tomorrow, targeting top-tier consumers and key stakeholders in appreciation for their support in the year.
According to the organisers, the party, expected to kick off by 4pm until late, will see patrons being welcomed with a cocktail and snacks on arrival and will be entertained by hot DJs, namely DJ Twiggy, DJ Gene and lady DJ Nyenyezi, topped by a music performance by Mingoli Band.
Castel Malawi head of communications and corporate events Deborah Matowe-Mzembe said in an interview yesterday that the event will be characterised by premium entertainment and high-end hospitality as part of Castel Malawi’s approach to enhancing consumer experience and market engagement.
She said: “As the critical festive season approaches, Castel Malawi is strategically reinforcing its commitment to customer loyalty and delivering premium experiences through a significant collaboration with the renowned Ryalls Hotel to host the exclusive White Party.
“This event, which serves as a major highlight in our year-end customer engagement calendar, is explicitly designed to reward our loyal consumers and strategically position our brands for the peak consumption period, demonstrating Castel Malawi’s continued investment in delivering memorable consumer value and cementing our market leadership.”
Matowe-Mzembe further said the All-White Party reflects the company’s commitment to reinforcing customer loyalty and showcasing the continued growth of Castel products in the country.
On her part, Ryalls Hotel sales and marketing manager Sellina Chisale said they partnered with Castel Malawi on the All-White Party because both their brands share a commitment to quality, lifestyle and creating memorable experiences.
“Castel is a household name with a strong legacy in Malawi and Protea Hotel by Marriott Ryalls is the pioneer of hospitality in the country, carrying over a century of heritage and trust. Together, this partnership brings two respected brands,” she said.
