Bullets land Sungroup ‘water’ sponsorship

FCB Nyasa Bullets are expected to save K21 million in bottled water expenses after signing a year-long sponsorship deal with Sungroup Company yesterday.

Sungroup  chief executive officer Sameer Ahmed said they decided to partner Bullets because of the club’s success story and as a way of promoting sports in the country.

He said: “This is a very strategic partnership worth K25 million a year. We, as an organisation, have evolved over the years.  We have a great social responsibility framework in helping communities.

“But we have established that there is a huge opportunity in this country to nurture sports. We decided to bring a new element in our framework and policy to contribute towards sports. We couldn’t find a better partnership than Bullets.

“We want to be associated with Bullets for many years to come. But for a start, we have signed a year-long contract.”

Bullets chief administration officer Albert Chigoga said the sponsorship is great relief as the club  spends  about K21 million on bottled water for their four teams and the coming in of Sungroup will fill that gap.

He said: “We feel greatly honoured for this partnership. This means the K21 million that the club spends on consumption of water by our teams has been taken over by Sungroup. This means we will be thinking of  how operationally we will use that money.

“We would love to have many more partnerships to manage our teams because our budgets are huge.”

Chigoga has since urged the club’s fans to patronise Sungroup products.

“We are promising that using Bullets’ popularity and the  strength of our brand, we are going to promote your products on the market. We are going to enhance Sungroup competitive edge on the market,” he said.

Sungroup are producers of Mulawe Cooking Oil, Refresh bottled water, Mulawe maize flour cream and Mulawe Soya Pieces.