Research is a gateway to unlimited possibilities

Kondwani Monjeza is a 29-year-old versatile business professional and academician who has a passion for research and consultancy. He is currently pursuing two MBA degrees in international business at IKG Punjab Technical University and information technology management at Vignan University in India. With over five years of experience as a research and business consultant, he has played a pivotal role in guiding students through academic research and contributing to various impact projects. He just released a book titled Mastering Business Research. Our arts reporter SANGWANI MDHLULI caught up with him to hear more about the book.

Q

: What is the book all about?

A

: Mastering Business Research: A Practical Guide to Scholars and Practitioners is a dynamic and transformative book that bridges the gap between theory and practice in the field of business research. It offers clear and practical guidance, empowering readers to excel in their research activities.  The book brings the information needed to guide in conducting research.  It presents the whole research process so that it can be easily understood by readers.

Q

: What inspired you to write the book?

A

: The inspiration behind writing Mastering Business Research was the desire to change the way research is perceived and approached. I noticed many scholars treating research as a mandatory obligation, lacking the true understanding and application of research concepts. I wanted to empower readers to embrace research as a powerful tool for innovation, discovery, and personal growth.

Q

: What were the specific goals and messages you intended to put across?

A

: When writing the book, my specific goals were to simplify complex research concepts, provide practical examples for real-world applicability, offer a well-structured research process, and present the content in a clear and concise manner. I aimed to inspire a passion for research and instil confidence in scholars and practitioners to make meaningful contributions.

Q

: Did you conduct any research? What did you explore in your research?

A

: Yes, I conducted extensive research to ensure the book’s content was well-grounded and informative. Drawing from my own experience in research consultancy since 2018, I gained a deep understanding into the common challenges faced by scholars. This practical knowledge allowed me to address specific issues and offer targeted solutions, benefiting both scholars and practitioners in how they conduct their research.

To ensure relevance to diverse academic settings, I examined research guidelines from multiple universities. This thorough analysis ensured that the book aligns with various academic standards, making it a helpful resource for researchers worldwide.

Q: What sets Mastering Business Research apart from others books?

A

: Its practical approach and focus on real-world application. The book provides practical examples, a structured research process, and accessible language, making it suitable for both beginners and experienced researchers.

Q

: What are your aspirations for the future as an author?

A

: As an author, my aspirations for the future involve continuing to empower individuals through knowledge-sharing. I hope to write more books that inspire and make a positive impact, helping readers navigate various aspects of research and personal development.  My main objective is to present complex ideas in a simplified manner.