Carlsberg Malawi Limited has resuscitated Sprite music slam after a three-year breakâ€”this time with a broader scope than just celebrating deejays.
The bottling firmâ€™s senior brands manager for non-alcoholic beverages Brenda Chilima announced on Wednesday the urban expression, which used to be Sprite DJ slam, oozes back as a battle for rappers, dancers and selectors during the regional finals for the South at Blantyre Sports Club on Sunday afternoon.
“Sprite has put aside about K10 million (about $34 000) for prizes and overall management of the contest which aims to unearth the cream of the youth aged 13 to 25 who would want to express their gifts and individuality in a unique way,” said Chilima said in an interview.
The official disclosed that three winners in each category will get exciting prizes, notably K100 000 ($666) for the topmost winner, K75 for the runner-up and K50 000 (about $333) for the third-placed.
Central Region contestants will showcase their swagger on November 17 at Crossroads Hotel in Lilongwe while those in the North will congregate the following weekend at Sunbird Mzuzu. Victors from the showdowns will battle it out in the national finals slated for December 16 at the Lilongwe venue.
Typical of the beverage associated with the trendy youth, the road to the ultimate showdown will be paved by performances from its celebrity judges: Unamata hitmaker Piksy, Anankabangoâ€™s Young Kay and urban music moderniser giant Tapps Bandawe. Others include DJ Boo and Drew.
However, the showcase in Blantyre coincides with the launch of Maskalâ€™s second album Umunthu at Country Club Limbe on the other side of the commercial capital where Young Kay is among guest artists. The parallel concert is being co-sponsored by Carlsbergâ€™s alcoholic beverages with Access Communications Limited and Malawi Broadcasting Corporation.