Fame is often portrayed as a gateway to admiration, wealth, and influence. But behind the bright lights and adoring fans lies a sobering reality—the weight of constant public scrutiny.
For many Malawian celebrities, criticism is part of the package, shaping not only their personal lives but also affecting their families.
Popular social influencer Pemphero Mphande says public criticism is something he has learned to live with.
“Once your life is out there, it’s open to scrutiny. If you choose that path, people will dissect your life and talk about it—and that should be okay,” he said.
Mphande believes most online commentary is based on perception rather than fact.
“Ninety percent of what people say isn’t true. It’s hearsay. Even if it is true, it’s fine. I know who I am, and that’s how I handle criticism—by acknowledging that I’m in the public eye,” he added.
He says social media has normalized negative feedback, making it easier to cope.
“Almost every day, you’ll read something For content creator Ethel Majawa, known online as Purple Ethie, handling criticism requires balance and self-care.
“I focus on constructive feedback that helps me grow. I engage in activities that promote mental and emotional well-being—like exercise, meditation, and spending time with loved ones.”
Majawa says she avoids taking negative comments personally.
“I focus on my work and use feedback to improve. I also surround myself with supportive people.”
She admits social media can be harsh, but she navigates it wisely.
“I engage with fans and share my work, rather than getting caught up in negativity. If I see something hurtful, I take a step back and decide whether it’s worth responding to.”
Majawa says public criticism sometimes affects her family.
“My parents and siblings get concerned about the negative comments. I reassure them—it’s part of the job.”
To protect her loved ones, she sets boundaries.
“I keep my private life offline. I spend quality time with family and prioritise our relationships.”
Her advice to upcoming celebrities is simple:
“Take care of your mental health. Don’t let criticism define your self-worth. Focus on your craft, surround yourself with positive people, and prioritise your loved ones.”
Behind every successful artist stands a manager who shields them from the storms of public opinion. Sam Chiwaka, manager to celebrated musician Faith Mussa, describes his role as that of a career strategist.
“I guide an artist’s career—handling business affairs, negotiating contracts, and developing strategic plans. I’m the career CEO, allowing the artist to focus on creativity.”
Part of his job involves protecting artists from emotional strain.
“I filter feedback, focus on constructive elements, and help the artist build resilience. A manager should help separate subjective opinions from actionable advice.”
Chiwaka urges aspiring managers to understand their role.
“A manager isn’t a road manager or sponsor. If an artist isn’t generating revenue, it’s a managerial issue. Treat the artist as a commodity—but also ensure they’re emotionally resilient.”
Well-known DJ Nathan Tunes (real name Nathaniel Dumisani Mwale) connects these experiences to the realities of social media.
“Social media makes it easy for fans to reach celebrities—but it also exposes them to bullying, body shaming, and verbal abuse. Mental health isn’t optional—it’s essential.”
He warns that cyberbullying can lead to serious consequences.
“It causes stress, anxiety, depression, and worse. Words have power—online and offline. We must use our voices to uplift, not tear down.”
From a psychological perspective, public criticism can be devastating. Health activist George Jobe explains why.
“Celebrities live under constant spotlight. Everyone desires acceptance. When criticism becomes public, it feels magnified and threatens one’s identity.”
Jobe says scrutiny affects families too.
“It leads to stress, anxiety, and burnout. Families may feel embarrassed or unsafe. Children may face bullying, spouses may feel judged.”
He highlights the unique stress of social media.
“Unlike traditional media, social platforms allow instant posting—without verification. This leads to cyberbullying and exaggeration. The flood of negativity can be overwhelming.”
To cope, Jobe recommends self-care and strong support systems.
“Celebrities should focus on positive feedback, limit exposure to negativity, and live with integrity. Families must communicate openly and remember—at home, the celebrity is just a parent, sibling, or spouse.”
The glamour of fame often hides a fragile reality—one of resilience, emotional strength, and family support. As Mphande notes, scrutiny is inevitable. For Majawa, self-care is key. Managers like Chiwaka guide artists through the storm, while experts like Jobe and voices like DJ Nathan remind us: the psychological toll is real, and social media amplifies it.
In the end, applause and criticism walk hand in hand. Fame opens doors—but also opens lives to relentless public judgment.
