Alcoholic beverages producer Castel Malawi has launched a month-long Buy 4 and Get 1 for Free promotion.
The promotion will cover all Castel beer brands such as Kuche Kuche, Carlsberg Green, Pomme Breeze, Castel, Sapitwa, Doppel Munich, Carlsberg Chill, Carlsberg Special and Malawi Gin 330ml popularly known as Baby Gin.
As part of the promotion, which runs from March 30 until April 30, consumers who buy four of any of the brands at any participating outlet will instantly receive one bottle for free.
Bars which buy four crates of the participating beer brands will get an extra crate for free and if they buy four cases of Malawi Gin 330ml they will also get one case for free.
According to communication from Castel Malawi, the promotion is a celebration designed to reward people who have made their brands a success.
“This is not just a sale, it is a celebration where value for money is key, enhancing the spirit of sharing and enjoyment,” reads the communication in part.
Castel Malawi has advised its customers to confirm at the point of sales if they are participating in the promotion before demanding for the extra bottle.
Castel Malawi head of communications and corporate events Deborah Matowe-Mzembe said the objective of the promotion is to reward their consumers for their loyalty.
She said: “We want to reward our loyal consumers while also supporting our bar partners and distributors. By running this campaign at both trade and consumer level, we are creating a win-win situation that drives business growth and consumer enjoyment of our brands.”
