Local hip-hop artist Fredokiss has relinquished his role as brand ambassador for Unicef and NBS Bank, citing personal and “much bigger” ambitions as reasons for his decision.
The artist opted not to renew his role with United Nations Children’s Fund (Unicef) while he voluntarily resigned from a similar role with NBS Bank. He has also indicated that he will be quitting his other roles as British High Commission wildlife champion and United Nations Development Programme (UNDP) champion for voter registration campaign.
The development follows rumours that the artist, who is son to politician Kamlepo Kalua, intends to stand as member of Parliament (MP) for Blantyre City South Constituency in the May 21 2019 Tripartite Elections.
In an interview, the artist said the decision to quit the roles has been spurred by his wish to take up new and bigger roles which he will made known to the public soon.
“It is indeed true that we have come to the end of our association in that regard with the two institutions. The decision is primarily personal. I have also already set in motion the process to step aside from my other similar roles with UNDP and The British High Commission,” he said.
The musician, who is a favourite mostly among the youth, has admitted to receiving calls from some constituents from Blantyre City South whom he claims have asked him to consider being their parliamentary candidate during the forthcoming polls.
Fredokiss said: “I am yet to decide whether I should stand or not. But I am a Malawian who has the necessary qualifications and attributes to stand for such an office. When I am through consulting I will make my position known.”
He, however, refuted assertions that his walking away from his ambassadorial roles has a direct link to his blossoming political ambitions, insisting that he has done his part and now the onus is on his fellow artists to take up the challenge and sell their brand to attract such partnerships.
“I challenged myself and the corporate world on these tasks. I feel satisfied with what I did. To an extent the roles limited me on some of my dreams so I am looking beyond that,” he said.
Some of his fans have positively reacted to reports that have linked Fredokiss with a possible go in politics according to some social media posts which The Nation has seen.
Lindizgani Mughogho wrote: “Young and doing it. I am inspired by Fredokiss. Very young but he has got a progressive mentality and the education qualifications.”
Davie Gamah said: “BT City South is lucky. They have Fischer Kondowe, Peter Mponda, Noel Lipipa, Allan Ngumuya and now Fredokiss. I am glad most of them are still in their youth.”