Agro dealership Go Jet Investments has unveiled a three-year K300 million sponsorship for the Central Region Football Association (CRFA) League.
The partnership was unveiled in Lilongwe on Tuesday night and the announcement was greeted by a wild applause in the hall.
Go Jet Investments business development officer Brenda Chitete said they have invested in football because the sport remains one of the most powerful tools in promoting unity, discipline, team work and community development.
Courtesy of CRFA
She said: “As a company, we are committed to support initiatives that bring people together and we are confident that this partnership will contribute towards the growth of football.
“We look forward to a successful partnership and exciting first season.”
Chitete also said they will use the league as a vehicle to reach out to their existing and potential customers.
The association’s general secretary Antonio Manda said the partnership marks a new chapter for football in the region.
He said: “This marks a significant milestone in the history of CRFA. It is testimony of the trust and confidence the corporate sector has in our leadership and we believe that this relationship will stand the test of time.
“The decision by Go Jet Investments to invest in football demonstrates a shared vision to empower communities, nurturing talent and promoting sporting excellence.
“Together we will continue to build a stronger, vibrant and more competitive football landscape and we thank Go Jet Investments for believing and having trust in us.”
The sponsorship package will support both the first and second division leagues in the region, with K50 million allocated to Division One, K30 million for marketing and K20 million for Division Two.
Among others, Go Jet Investments sell farm inputs such as Agricultural chemicals, fertiliser and farm tools. They also also buy farm produce like soya beans, groundnuts and maize.
Go Jet will be co-sponsoring the league with Chipiku Stores.
