Live Wise and Die Ready’. That is the tagline of a gospel hip hop concert set to invade Malawi courtesy of David Kalirani and Kelvin Before Gumbi this weekend.
The tour commences on Friday with a Blantyre invasion and the gospel hip hop inferno will rock down at College of Medicine in Blantyre where the likes of US-based Bizzle, Lavoisier; Zambia’s Abel Chungu; Zimbabwe’s ILL Ceezy and South Africa’s DJ Eazy and Recruit are set to spread the good news via rap.
Saturday and Sunday will see the hip hop gospel crusade sowing in Lilongwe and Mzuzu respectively.
All this frenzy of international call ups has been powered by Fresh Impression from South Africa whereas the local duo banks its power on Airtel Malawi through its Airtel Money brand.
In an interview with Nation on Sunday, David Kalirani said Malawi was beginning to embrace gospel hip hop.
“The journey started in 2006 and with time there have been a number of international gospel hip hop artists gracing the domestic scene. I must say the response has been overwhelming and surely the progress of gospel hip hop is impressive,” he said.
The ‘Live Wise and Die Ready’ tour champions a double launch of two albums of Kalirani and Gumbi under Arise Management Company.
“Malawi must expect a diverse show that comprises soul, r ‘n b, hip hop and some deejaying madness by DJ Eazy,” Kalirani said.
He also called on local music lovers to look out for US’ Bizzle who is currently number three on the billboard charts.
Airtel’s brands and communications manager Isabel Kachinjika said the mobile service provider realises that music is an avenue that connects people from all walks of life; hence, the need to support it.
“We are pleased to be associated with this show. We also appreciate that gospel music is a growing genre,” she said, adding that this tour comes days after the brand launched its ‘Kutola Chikwama’ Promotion.