K10m KIA Picanto for Chill DJ winner
The winners of this season’s DJ Chill competition will walk away with a brand new KIA Picanto worth K10 million.
This is a break from tradition where the winner travelled to South Africa for a master class with top South African DJs.
Breaking the news during a media briefing in Blantyre, Carlsberg’s senior brands manager (alcoholics) TwikaleChirwa said the move is aimed at developing the music industry in Malawi by grooming the finest DJs.
“This is a platform for DJs to showcase their skill and also an opportunity for consumers to interact with the Chill brand,” he said. “The best DJ, who will be selected by the audience and a panel of judges, will walk away with a brand new KIA Picanto.”
According to Chirwa, this year’s competition starts on April 5 with the first auditions taking place in Mzuzu. The finals will be held in Lilongwe on July 6.
In between, Carlsberg will hold regional competition in Lilongwe and Blantyre.
Chirwa added that consumers stand to benefit from the DJ Chill contest.
“If you buy a Chill, you stand a chance of winning a free pass to your favourite nightclub and also win branded merchandise. Also, if you buy a crate of Chill, you could win a pass to Chill DJ sessions,” he said.
