Mobile phone service providers, TNM, treated the local media to a weekend retreat at Nkopola Lodge in Mangochi.
Journalists from major media houses were part of the two-day fest and interaction.
On Saturday, soon after arrival the media were treated to a group luncheon. Later in the afternoon there was demonstration of services that TNM is offering.
In the evening TNM treated the media to a disco and a drinking spree. There was a dancing competition complete with prizes for the winners. It later emerged that all danced well and were awarded with TNM branded wrappers.
On Sunday the journalists were taken on a boat ride to the other side of Lake Malawi where they interacted with locals at Malindi.
“This is the first of its kind from TNM but we plan to make it an annual thing. This media retreat is about appreciating the important role the media play in promoting our services and products. It affords us the platform to blend and interact,” said Dan Makata, TNM chief commercial officer in a briefing soon after the boat ride.
Nation Publications Limited (NPL) managing editor Ephraim Munthali, who spoke on behalf of the media, expressed gratitude to TNM for the retreat.
“It has been a nice surprise and the interaction has been good. This is a good and commendable initiative from TNM. We had fun and got to learn a lot about TNM products and services,” said Munthali.
Frank Phiri representing FD Communications, a media consult firm working with TNM, also expressed appreciation to TNM for the retreat. n