MultiChoice Nigeria has launched Season 10 of Africa’s biggest reality television show, Big Brother Naija, (BBNaija).
The 10th season premiered over two nights on Saturday and Sunday and it will run for 10 weeks. The reality television show promises captivating drama, strategic gameplay and unparalleled entertainment, culminating in the grand finale set for October 5.
According to curators of the show, the audition process for this season was designed to unearth the most engaging and dynamic personalities from across Nigeria and saw an overwhelming response, followed by rigorous in-person auditions.
Speaking on the upcoming season, MultiChoice Group executive head of general entertainment, Busola Tejumola said:“Today we are not just announcing another season, we are celebrating a legacy.”
Tejumola said BBNaija has become more than just a television show but a living and breathing cultural force.
“It has given voice to a new generation of talent, creatives, entertainers, and the influencer community, and it has refined what homegrown entertainment can achieve when it is done at scale with intention and ambition,” she said.
This 10th season also has the highest prize at stake, valued at a whopping N150million.
Tejumola said “Today we are not just announcing another season, we are celebrating a legacy.”
Fans can catch the show exclusively on Africa Magic Showcase, Family and Showmax. The Sunday live eviction shows will also air exclusively on these channels. The 24/7 live stream will be available on DStv Channel 198 and GOtv Channel 49.
