Finca Malawi yesterday unveiled a K100 million season-long sponsorship for the Southern Region Football Association (SRFA) League Premier Division.
The financial services company has comes in barely a few days after previous sponsors Rab Processors Limited, through ThumbsUp brand, announced they were not renewing sponsorship after six seasons.
During the unveiling ceremony at Mpira Village in Chiwembe Township, Blantyre, Finca chief financial officer Madalitso Jonazi said the 2026 ‘Mpira Uyake’ Finca SRFA League Premier Division will see K40 million going towards administration and K60 million towards promotional activities and financial inclusion of players and other stakeholders
He said K16.1 million has been allocated to prizes with the eventual champions set to get K8 million and runners-up K3 million. There are also prizes for teams that will finish between third and eighth positions and individual performers.
“This is more than a sponsorship but a strong partnership.
“Football is a powerful platform that strengthens our communities and promote oneness. This partnership will bring great benefits to the country,” said Jonazi.
SRFA chairperson Dyles Kachala said they are delighted to have secured the sponsorship and they will do their best to promote the Finca brand.
“Finca has not made a mistake to join us. We will do everything possible to promote the brand,” he said.
Football Association of Malawi president Fleetwood Haiya commended Finca Malawi for choosing football as a carrier for their brand.
“The impact that this sponsorship will bring is beyond football sponsorship or partnership as it will transform both football and lives of many people. Thanks for trusting football to be the vehicle for your brand to ride on,” he said.
