Betway Malawi on Friday unveiled a K335 million kit sponsorship deal with Silver Strikers FC for the next 3 years.
Speaking during the unveiling ceremony in Lilongwe yesterday, Betway Malawi country manager Charles Phiri said the renewal of the partnership reflects the company’s belief in the club.
He said: “This journey began with K65 million investment last year. We are proud that we are part of this great team who are now the TNM Super League defending champions. The victory affirmed the strength of this partnership and the potential that the Malawi football carries.
“The commitment reflects our belief in the club as well as in the sport. Therefore, we are not just investing in jerseys. We believe we are investing in the actual football and the youths of Malawi.
“To Silver Strikers and all the passionate fans, we are proud to walk with you in this journey. Let’s keep on pushing boundaries and hope for more success with this new partnership,” he said.
Silver Strikers board chairperson George Kaudza Masina described the deal as a powerful endorsement of the club’s stature, professionalism, and ambition.
He said: “When we first signed the one-year agreement, we embraced it as a step towards something more significant, a partnership built on mutual respect, ambition and a shared vision for excellence.
“And today, that vision is reaffirmed. By committing to a three-year extension, Betway has not only renewed a contract, but also given Silver Strikers a seal of approval, a powerful endorsement of the club’s stature, professionalism, and ambition,” he said.
Kaudza Masina added that the sponsorship renewal is a bold statement that Silver Strikers is a brand worth believing in, “a team worth investing in, and a force to be reckoned with in Malawian football”.
Kaudza Masina said a three-year partnership brings stability, something that every ambitious club needs as It allows the club to plan better, ensuring jersey designs align with the club’s long-term vision and the expectations of supporters.
“The deal allows us to focus on quality, availability, and market access, ensuring that Silver Strikers fans can proudly wear their team’s colours with pride, season after season. This commitment comes at a pivotal time for Silver Strikers.,” he said.
