Musician Faith Mussa will take up a debut role as a presenter in the second season of financial service providers Old Mutual plc’s Three Anchors programme.
Following the success of the first season, which aired in 2018, Old Mutual has returned with the programme after undergoing a rebranding process as they look up to the platform to market their new policies and services.
In an interview, Mussa said he is pleased to be placed at the centre of a company which is implementing impactful interventions in people’s financial lives across the country. He said he hopes his profile and image will help take the company’s services into a new direction.
“I consider myself as a young man but I will not remain young forever. This is also one way of trying to secure my future. As I make money today, I should make sure that I am investing it correctly.
“As an artist and with my image, I hope to use this platform to create awareness on the importance of prudent financial management,” he said.
This will be the first time for the artist to pick up such a role. Mussa said his biggest task will be to appeal to people of his age.
He said: “This is a shift from what people have previously associated Old Mutual with. Right now they have services and packages that are suitable for young people. The idea is to get the youth on board.”
As part of its rebranding, Old Mutual has introduced a number of packages, including the What’s Hot segment where young couples are taught financial management issues. They have also introduced a question and answer segment to enhance communication with their clients.
Old Mutual marketing and corporate affairs manager Patience Chatsika said the programme will come with new exciting features such as customer voices and updates on new initiatives that they have introduced for their customers.
She said: “Faith Mussa is an established artist. He has done great things both within and outside the country.
“We believe that based on his experience and story-telling through art, he will help differently and help drive our financial goals.”
The programme is expected to premiere on October 20 and it will be airing every Tuesday on Times TV with a repeat on Times radio every Wednesday.