Kuche Kuche marks anniversary in style
The beer has been on the market for two decades, changing five times in either size, colour and appearance and on Friday night, Kuche Kuche turned black.
It was all stylish, befitting a brand that used to be synonymous with the older generation of imbibers.
Not anymore. Kuche Kuche has created a large following among the youth as well.
Therefore, patrons of all active ages stormed the Edge Water Garden in Area 47, Lilongwe to be part of the Castel Malawi brand’s transition.
And here, under the twilight of the stars, moon and lights they drunk the black edition produced to commemorate the beer’s 21st anniversary.
Musician Lawi and poet Q Malewezi spiced up the glamorous event whose other patrons included socialite Dorothy Shonga and artist Zeze Kingston.
In his remarks, Castel Malawi head of marketing Frank Binauli said the choice of black aims to connect with the nostalgia of great memories by imbibers.
“We have just changed the label and bottle, the taste is still the same,” he said.
“We chose the black colour to connect with the old memories around Kuche Kuche since historical photos are shared in black and white.”
Binauli added that the black edition of Kuche Kuche brand will be on the market for a few months.
One of the patrons, David Kumwenda hailed Castel for organising the event which “will remain in my memories for ever. I now love Kuche Kuche even more”.
