Ministry of Tourism has brought back the Takulandirani Malawi International Tourism Exposition. It was last held in October 2017.
In an interview, Secretary for Tourism Chauncy Simwaka said the ministry is scaling efforts to promote and restore tourism.
“The tourism market suffered greatly due to Covid-19 pandemic. It is time to restore vibrancy in the tourism sector,” he said.
Simwaka said the expo is an opportunity for Malawi to create a platform for buyers and service providers to have direct engagement.
In a separate statement, the ministry said the event will host 12 international travel writers and documentary producers who will collect Malawi tourism content for their respective media.
“This will help to generate the industries’ visibility targeted towards consumers in the source markets,” it further reads.
The event is scheduled for 26-27 April 2023 at Bingu International Convention Centre in Lilongwe.
On his part, tour operator Yangairo Yangairo welcomed the expo, but said people in the industry need to collaborate more.
“We need to push for one agenda. In that way we will give our country an identity and that will guarantee us space on the list of destinations to be visited around the world,” he said.
Yangairo, however, bemoaned that almost every tour operator is pushing in their own direction.
“This strategy has proven to be not so effective. So, I believe with this expo as a country we will have one direction and push towards the same altogether,” he said.