MultiChoice Malawi new chief executive officer (CEO) Mvuzo Dzingwa says his target is to drive a commercially viable business so that they achieve sustainable growth.
He said this when he was being unveiled on Thursday during an event at Sunbird Mount Soche in Blantyre which also coincided with MultiChoice Group’s 30-year anniversary.
Dzingwa said there is need to understand customer needs and challenges and how to address them to grow commercially.
“I think it is important to develop the people around me in order for them to run ground operations. If we grow, it will enable us to reinvest in other areas such as local content creation and talent development,” he said.
The local film industry has over the years relied on collaborations with MultiChoice Malawi to improve the film sector through its various projects such as the MultiChoice Factory Academy and the new CEO said there is still more which needs to be done in that aspect.
Said Dzingwa: “There are low-hanging fruits that we can we can work with. There’s a lot of content being produced within the spaces. I think we will be able to get closer to those communities, speak to them and see how we can further collaborate to bring their content onto our platforms.”
MultiChoice Group, a subsidiary of the French-founded entertainment company Canal+, said as they celebrate the 30-year anniversary, they want to usher in a new era of DStv services that gives subscribers more choice, value and control.
“It is the next evolution for Africa’s most loved storyteller, bringing out a brand-new suite of products and channels designed to be the most customer-centric offering yet,” reads a statement in part.
Commenting on the 30-year celebrations, the CEO said the amount of growth that they have managed to enjoy during the period is the biggest highlight.
“The journey has been quite exciting and challenging. I think we’ve managed to pull through, particularly because we work closely with our communities. I think from a MultiChoice perspective; we have always been an African giant,” he said.
Dzingwa said from the time the company started in 1996 in South Africa, it has grown to become a big giant across Africa, including the Malawi market, where they started with a zero base and now they enjoy a significant number of subscribers within the market.
“The biggest focus going into the new era is how we’re going to deal with the unique situation across the different markets. In case of Malawi, I think we want to make sure that we address affordability,” he said.
