Nyimbo Music eyes online radio
They rocked and dominated the domestic entertainment atmosphere with the introduction of Akamwire, a deep afro traditional beat that proved irresistible, hence championing itself into an instant hit courtesy of Nyimbo Music Company (NMC).
That was 2012, a year that is now gone and archived as the genesis of NMC’s birthmark. When 2013 came, Nyimbo unveiled its growth plans starting with the launch of an online radio and venturing into electronic music distribution.
“We are launching our online radio station, Radio Nyimbo this year. Our radio station will promote Malawian music across the world,” disclosed NMC’s chief Daudi Sulemani.
He hinted that the FM station is ready and they will apply to the Malawi Communications Regulatory Authority (MACRA) to get licenced.
“We shall apply for Nyimbo FM license when MACRA calls for an expression of interest. But for now we are going live through internet. The same format of programming that we will deliver on the
internet is the same that we shall deliver FM in Malawi,” he said. According to Sulemani, NMC would soon roll out ‘MobiPay’ a mobile phone based platform for distribution of music and other added values.
“This is a subsidiary of Nyimbo Music Company that will use mobile phones and the internet to bring a new consumer experience in Malawi. The radio will also deliver public goods and services such as education and health plus lifestyle. This is the mother platform that will hold the MobiTunes platform… it will mark an interesting addition to our company as we will be able to distribute Malawian music to the world and the local person very easily,” he explained.
Meanwhile, Nyimbo has disclosed to have signed and produced five acts ready for release this year.
“We have three new female acts, two are solo and one is a group. These have different styles of music and are talented artists. The recording of these albums is 95 percent complete, we should release the singles anytime from now and the revelation of the names of these artists will be done this
week,” concluded the NMC head.
