Premier Bet Malawi has partnered with Classic Events and DJ Kenny Entertainment, organisers of The Doc Live Concert scheduled for May 24 at Scallas’ Café in Blantyre.
As part of the partnership, Premier Bet will provide branding materials and an undisclosed amount for the event featuring popular artist Namadingo.
Speaking in an interview yesterday, Premier Bet community manager Hamza Mgaye said they are trying to promote arts in the country by empowering event organisers.
“We are always driven by the need to have a customer engagement with our clientele. Entertainment is one of the platforms where we can share easy moments with our customers. That is why we jumped at the opportunity to partner them on this venture,” he said.
He said they will continue supporting the local entertainment industry as it also offers them a vital platform to disseminate messages about their trade.
Classic Events director Edson Kawalala said the partnership with Premier Bet will bring colour to the event in terms of branding and the financial support that will ease and ensure that quality services are hired.
“This show will be different. It is unlike other shows where we have several artists performing three or four songs due to time limitations. The focus will be solely on Namadingo and therefore his fans should expect a full package,” said Kawalala.
Namadingo’s last performance was also held in Blantyre at Blues Bar three weeks ago before a sold out audience alongside Afro-dance artist Saint.
