Misconceptions and negative perceptions have often cast modelling in a bad light, disregarding the professionalism, acting and timing, among other etiquettes it requires. Our contributor SANGWANI MDHLULI engaged with Natasha Abigail Kabaseni, a model who featured in Loiso’s Call My Phone, Kineo Madness’s song Kwa Neba and Gustino and Quest’s Bulenda, among others, to discuss the art. Excerpts:
Q: What are the differences between a music video model, a dancer and an actor?
A: A model’s job is to maintain a strong visual presence and help sell a vibe, lifestyle or beauty image. It involves holding expressions and looking good on camera without speaking. A model is more of a visual element in the production. A dancer’s role is about movement. Dancers need timing, rhythm and stamina and they help tell part of the story through their movements. An actor’s job involves demonstrating a character through emotions, lines and actions. Actors perform scenes, react to the artist and help develop the story of the video.
Q: Does one need to be ‘sexy’ to get cast in a music video? What prerequisites and skills make one a good model?
A: No. Being sexy is just one vibe. Music videos need every type of person; the best friend, the nerd, the street vibe, among others. Casting is about matching the artist’s vision. To be a good model, one needs confidence, camera awareness, the ability to take direction, professionalism and a good attitude..
Q: On a music video set, what is the role of a model?
A: The first is camera awareness. A model should know their angles, avoid blocking the artist and understand how to work with lighting. The second is following direction. When the director says, “look left,” “be softer,” or “show more attitude,” a model should execute such instructions exactly as intended. Another thing is punctuality and professionalism. Sets are expensive, so one should arrive early, be prepared and avoid drama. A model should also match the mood of the video. For a calm video, one should not possess high energy that does not fit the concept. Modelling is like a job. You have to show up on time, hit your marks and take directions. Also, there is good attitude. This gets you booked more than your looks.
Q: People think modelling is nudity. What are the boundaries that models can say ‘no’ to?
A: When it comes to boundaries, models have every right to say no. Context is key. A model can refuse touching that makes them uncomfortable, kissing scenes, sexual content, drinking alcohol or any other activity that was not agreed upon.
Q: What red flags should one watch out for on a music video set?
A: Being pressured to do more than what was initially agreed upon in exchange for exposure. If something feels off, trust your instincts and leave. There will always be other gigs. The desire to please others or gain exposure has landed many people in difficult situations.
Q: Is modelling lucrative?
A: Yes, especially through brand deals. If a video blows up and companies notice you with big artists, you may be offered opportunities to work with brands. Many movie actors also started by appearing in music videos. For example, Michael B. Jordan and Beyonce, among others, appeared in music productions before gaining global recognition. They did not become big from a vacuum. It all boils down to your looks, professionalism and camera sense.
