FDH Bank premiership club FCB Nyasa Big Bullets have appointed hip-hop artist Gwamba as brand ambassador.
In its statement, the club said it has formalised a long-standing relationship with the award-winning musician, who is a known supporter of the club.
“The partnership formalises a relationship that has grown over many years between one of Malawi’s most recognisable public figures and The People’s Team. As brand ambassador, Gwamba will work closely with the club to strengthen supporter engagement, promote community initiatives and expand the reach of the Bullets brand,” reads the statement in part.
FCB Nyasa Bullets said Gwamba’s appointment as brand ambassador reflects a shared commitment to excellence, community impact and the continued growth of two powerful brands.
FCB Nyasa Bullets chief executive officer Albert Chigoga said the club’s decision to appoint Gwamba was informed not only by his influence and reach, but also by his longstanding passion for The People’s Team.
He said: “Gwamba is one of the biggest brand names in Malawi’s music industry. As a club, we conducted our research and ultimately settled on him, not only because he is a music icon, but also because he is a genuine Bullets supporter.
Chigoga said the partnership has the potential to create value for both organisations while introducing new audiences to each brand.
Reacting to his appointment, Gwamba said the opportunity to work as the team’s brand ambassador is both a personal and professional milestone.
He said: “I am very happy and excited to become the official brand ambassador of the club. If you know Gwamba, then you know I have been a Bullets supporter since childhood.”
