Newly-launched Kwesé Television says it is broadcasting selected matches of the ongoing 2018 Russia Fifa World Cup for free through its free-to-air (FTA) platform.
Country manager Wonder Msiska said the company believes premium sports content should be accessible to all Malawians regardless of their economic status, demographics, or where they are.
He said: “As the name suggests, Kwesé, meaning ‘everywhere’ in Shona, is excited to be bringing the 2018 Fifa World Cup to people all over Africa and in Malawi, fans never have to miss any of the action. Viewers can also live stream the channel on Kwesé’s mobile app available for download on all Apple and Android devices or on the web on www.kwese.espn.com wherever they are, whenever they want. Active Kwese TV subscribers who download the Kwese TV App will be able to enjoy extended viewing on up to four mobile devices at no extra cost, anytime and from anywhere.”
Kwesé Television marketing manager Anne Chisala said football fans are watching the matches live and for free on their partner TV channel Ufulu TV, channel 814 on Kiliye Kiliye decoders.
“The campaign is also a charge to football fans to unite behind the skill, passion and glorious victories of the Super Eagles [Nigeria], The Pharaohs [Egypt], The Carthage Eagles [Tunisia], The Lions of Teranga [Senegal] and the Atlas Lions [Morocco] as one Africa and united fans,” she said.