Afro-jazz musician Lawi and distribution company Vwaza Multimedia have unveiled an exclusive distribution deal for Lawi’s forthcoming album My Father’s Land.
The two parties have described the deal as a strategic move that is expected to usher in a new era for Malawi’s music distribution, ensuring that both local music and digital platforms are experienced internationally.
Speaking in an interview yesterday, Vwaza Multimedia founder and chief executive officer Joel Ngozo said the collaboration is a timely development that comes as Malawi is working towards developing its digital infrastructure, international culture exchange and creator economy.
He said: “It’s not every day that we hear of Malawian artists releasing their music exclusively on Malawian distribution platforms. Being entrusted with a project as big as Lawi’s is no mere feat. We feel encouraged to do more.
“We hope the Vwaza App can become home to Malawian artists of all levels. We truly believe it can be a gateway to exporting Malawian music to the African continent and beyond.”
Vwaza Multimedia artist relations manager Pokani Kaunda said the Vwaza App exists to turn the craftsmanship of local music into revenue that can help artists achieve their goals.
“We look forward to more sign ups from different kinds of artists. We are here to make sure you are heard, differently and empowered in the process,” she said.
On his part, Lawi said he looks at the partnership with Vwaza Multimedia as a window to export Malawian businesses and a chance to give artists the support they need.
“Just because something is new, does not make it less irrelevant. Innovations are the driver of change. It takes one to believe in the concept and drive the vision to make a change. I am here to take that risk for Malawi,” he said.
The Whistling Song creator said by releasing his album exclusively on Vwaza, it means he supports their mission and feels they are a great partner in the direction he wants to go.
He said: “It is more ownership over my intellectual property; how I distribute it and how much revenue I can make from it. I am excited because young people have fresh minds and a drive that can carry us into the future as an artist that values quality and professionalism”
My Father’s Land will be released on September 27 and it will be Lawi’s fifth which comes on the back of Lawi, Whistling Song, Sunset in the Sky and Thirties.
