Malawi’s arts and entertainment industry is brimming with talent and creativity, with events such as music festivals and poetry shows gaining popularity. However, some feel the industry still lacks the appreciation it deserves.
Some creatives struggle to find support and recognition. Some argue that Malawians prioritise foreign entertainment over local talent, leaving homegrown creatives overlooked.
Malawian fashion designer Ranks, real name Andreck Thyolera, said there is need for greater recognition and support for local designers, emphasising that the industry has the potential to thrive if given right resources.
He noted that while appreciation for Malawian fashion is growing, international brands still dominate the market, making it difficult for local designers to compete.
Said Ranks: “There is immense talent in Malawi, but many designers struggle with limited access to quality materials, tools and funding.
“Without investment, high production costs make it hard for designers to sustain their businesses.”
The designer also pointed out that consumer preference for imported clothing further sidelines local talent.
He stressed the need for better infrastructure, saying many designers lack proper production facilities and marketing platforms.
Ranks believes that government and the private sector support is crucial.
“Access to grants, loans and training programmes would empower designers,” he said.
Ranks emphasised the importance of national pride campaigns to shift consumer perceptions and promote Malawian designs.
“If we celebrate our own fashion, more people will support us,” he added.
VJ Ice, producer and DJ, said DJs are slowly gaining recognition as artists in their own right.
“I say slowly because, in the past, DJs were not remunerated. However, promoters, club owners and event organisers are gradually recognising the importance of having the right DJ for their functions,” he said.
He emphasised the role DJs play in shaping culture and promoting Malawian music.
“We are the driving force behind the culture and we can change the narrative with the music we play. As a DJ, I incorporate a lot of Malawian music in my set to showcase my identity. If more of us played local music, it would help people appreciate it more,” he added.
The producer pointed out that many DJs remain underpaid, which limits their growth and recognition. He said exposure is another challenge due to lack of resources.
Entrepreneur and Mikozi Network co-founder Ekcess, real name Bright Chiligo, highlighted the digital challenges affecting Malawian artists.
“The low Internet penetration has become a major obstacle, particularly for artists trying to benefit from digital platforms. Technology has greatly boosted music distribution and monetisation, making it easier to reach millions, but many talented Malawian artists miss out on these opportunities,” he said.
Ekcess urged stakeholders to push for affordable Internet and better access to digital tools, especially in rural areas, to help creatives tap into the global streaming market.
“Government should consider building arts arenas. Many artists are forced to host shows on football pitches or in conference centres because we do not have designated spaces for concerts and artistic performances,” he said.
Music Union of Malawi president Vita Chirwa emphasised the need for collective action to shift public appreciation toward local music and ensure sustainable growth for Malawian musicians.
He called for stronger media promotion and prioritisation of local talent, urging radio and TV stations to give Malawian music more airtime.
