Search for Miss Culture Malawi 2025 begins
The journey to crown the next Miss Culture Malawi has officially begun, with registrations for the 2025 edition which opened on December 1 2024 and expected to close on 31 January, 2025.
Miss Culture Malawi founder and chief executive officer Lorraine Kljajic ssaid in an interview that this year’s edition will mark five years since the inception of the contest aimed at empowering women and preserving Malawi’s cultural heritage.

She said that with the registrations open the team is expecting to welcome approximately 200 registrants who will eventually be narrowed down to 20 finalists to battled it out in the grand finale competition.
“We look forward to seeing a diverse group of young women passionate about promoting culture, tourism, and empowerment in Malawi. This year’s competition will be an inspiring platform to showcase the incredible potential of our women,” she Kljajic.
The pageant will feature several new elements such as interactive workshops on entrepreneurship and education, cultural exchange programmes and live-streamed events.
Additionally, the finalists will grace the runway of the Africa Fashion & Arts Festival expected to return on the scene this year in collaboration with Sunbird Tourism plc, further highlighting the connection between culture, fashion, and empowerment.
With the theme ‘Empowering women, preserving culture: A path to sustainable development,’ Kljajic said that this year’s pageant aims to align itself with global efforts to promote gender equality and sustainable development.
“The competition is not just about beauty but about empowering women to be leaders and advocates for change in their communities,” she said.
Kljajic added that they are committed to building on the successes and lessons from previous pageants to enhance focus on community involvement and cultural education through introduction of outreach campaigns in schools, universities and communities focusing on the importance of cultural representation and empowerment.
Miss Culture Malawi Wesha Mwalamoyo has also encouraged more young women to take part in the contest.
“This is more than just a pageant it’s an opportunity to inspire and empower others while chasing your dreams of becoming women of purpose and I would like to encourage more girls to participate,” she said.
Mwalamoyo added that the pageantry allows young girls to show the world what they are made of and the contributions they can make to society.
“By participating, you not only showcase your own strengths but also create a platform for other women and girls to believe in themselves and their potential. It’s about building a sisterhood, encouraging each other to pursue our dreams and contribute to society,” she said.