TNM plc, sponsors of the TNM Super League, have committed to extend sponsorship beyond the current deal.
The current three-year K1.5 billion deal expires at the end of next season.
The mobile network provider’s marketing director Sobhuza Ngwenya was quoted an interview by Zodiak Broadcasting Starion as having said: “We are still committed to continue sponsoring the TNM Super League and once we finalise negotiations for the next contract with Sulom [Super League of Mlawi], we will inform the public.
“The most important thing is that TNM will not abandon the Super League, we will be there forever.”
In a separate interview, Sulom president Brigadier General Gilbert Mittawa said they are already discussing with TNM on sponsorship extension.
“They have been with us all along and once we finalise the discussions, we will inform the nation on the way forward,” he said.
However, Mittawa emphasised the need for all the stakeholders to hold hands and pull in the same direction.
“It is not only about the sponsor because if we don’t encourage them [sponsors], then they can dump us,” he said.
Mittawa also said they are happy with the progress the league has made in the past two seasons.
“We didn’t expect to be where we are and all this points to our efforts to revive, reform and rebrand our league,” he said.
Some clubs interviewed yesterday hailed TNM for its early commitment to continue bankrolling the league, but stressed the need to review the sponsorship package.
Mighty Wanderers chief executive officer (CEO) Panganeni Ndovi said: “It is encouraging news that TNM is willing to extend its sponsorship of the league beyond 2026.
“That commitment provides stability and confidence for the future of the competition which is something all stakeholders welcome.
“However, from a club perspective, any renewal must be accompanied by a meaningful review of the financial framework of the league. The current prize money and subvention levels do not adequately reflect the rising costs of participation, including player welfare, logistics, stadium hiring, security, medical services and compliance requirements.”
He said in real terms, the cost of competing in the league has significantly outpaced the rewards.
Said Ndovi: “In addition, together with Sulom, there is a need to create a more enabling commercial environment for clubs. Teams must be allowed greater flexibility to pursue partnerships and sponsorships that promote their brands and ensure sustainability.
“Restrictions on marketing and advertising activities, particularly on match days, are counterproductive and undermine clubs’ ability to generate independent revenue streams.
“If the league is to grow and remain competitive, sponsorship must go beyond title rights and translate into improved financial returns for clubs, coupled with policies that actively support, rather than limit, club-led commercial initiatives.”
Creck Sporting Club board chairperson Muhammad Selemani said the league runners should negotiate for an increased package.
He said: “The sponsorship needs to reflect the current situation on the ground. The expenditure for teams in the league does not match what the sponsor puts on the table in terms of the prize money for the winners.
“This affects the level of competition because teams feel that there is nothing serious to fight for. More money means more exposure of our league and players to the world as it is likely going to attract international broadcasters. “
On his part, FCB Nyasa Bullets acting CEO Albert Chigoga said: “It is great news to hear that TNM wants to stay beyond 2026. As regards our wishes, we will present them at an appropriate time.”
