The fifth Mzuzu Fashion Week (MzFW) is set this October with an exclusive screening of the 2017 award-winning film The Road to Sunrise by ShemuJoyah.
MzFW co-founder Wezi Mzumara said the movie will be screened on October 3 at a welcome cocktail of the four-day fashion event.
“Fashion Week is more than a chance to show off clothing. It is a convergence of art, passion and creativity.
“So, as the journey to the fifth year of Mzuzu Fashion Week continues, you will see a cross arts collaboration with film,” she said.
The Road to Sunrise was selected as the Malawian entry for the Best Foreign Language Film at the 91st Academy Awards, but it was not nominated. It was the first film to be submitted by Malawi in the Foreign Language Oscar category.
The film’s director Joyah said he has for a long time planned to take the movie to Mzuzu.
“This is a great opportunity for the people from Mzuzu to sample the movie just as it has been the case in other cities. Minus the screening during the festival, we are also planning to have it shown at Mzuzu University. Once all the formalities have been concluded we will communicate,” he said.
Apart from the film, Mzumara said patrons will be treated to several runway shows as over 20 local and international designers have registered to showcase their products.
These include Malawi Wowi (Mzuzu), Van Weedae (Mzuzu), Royal Evie (Mzuzu), WALA Clothing (Lilongwe), Nandi (Zimbabwe) and Nyalisa (Blantyre).
“As a continuation of our collaboration with Kopala Fashion Week (Zambia), we will also have one designer joining us from Zambia this year. This also sees the birth of the fashion exchange programme as earlier this year we sent Harry Kazembe of HK to showcase in Zambia.
“On the Saturday of Mzuzu Fashion Week you will also see the introduction of the Sip and Shop, which is an all-inclusive market for everything lifestyle. Market stands will feature those in the sectors of fashion, travel, food, arts, crafts and SMEs within and around Mzuzu promoting and selling their products,” she said.
For this year’s event, Mzumara said there will be a continuation of the creative business seminars.
She said the seminars are targeted at young entrepreneurs, designers and marketers.
MzFW was established by Kwanza PR and Zik Garvey in 2015 and has become a reliable fashion event in Malawi for designers, models and other fashion-industry professionals to showcase their work and encourage the growth of the fashion industry in Malawi.
MzFW has since 2015 presented a platform for designers, models, artisans, specialists and entrepreneurs.