Imagine one day while you are watching your favourite television programme, and suddenly the signal goes way down and you are unable to access any other television channel because you have not complied and the analogue switch-over to digital has happened. That will be a very unfortunate scenario that must be avoided.
African governments have been called upon to properly communicate to households the digital migration process so that television viewers are prepared when their governments switch over.
The call was made at a Digital Dialogue conference sponsored by MultiChoice Africa in the United Arab Emirates, Dubai last week.
The meeting attracted journalists from African countries in which MultiChoice operates and specialists in digital migration on the continent following a deadline set by African countries to have completed the digital switch-over by December 2015. However, Malawi is working towards a December 2013 deadline according to sources at Malawi Communication Regulatory Authority (Macra).
The source said a survey conducted by Macra shows that Malawians are ready to migrate.
With digital migration, the regulatory authority will be in the forefront of regulating content on the Malawi bouquet which will also be available to neighbouring countries. As part of the digital migration process, Macra this year licensed additional television service providers to ensure that its bouquet will consist of 20 broadcasters.
However, MultiChoice Malawi with its GOtv product has taken a step ahead in the digital migration process since GOtv comes with a set-top-box which confines with the DVB-T2 standard for Digital Terrestial Transmission.