The name Maasai is synonymous with the ethnic group of East Africa, renowned for their pastoralist lifestyle, distinctive customs and age-set social system.
One of the factors that has made them famous across Africa and beyond is their ability to create colourful sandals and outfits using simple, locally sourced materials.
Among the most popular items that have invaded Malawi’s major cities are Maasai sandals, which have been widely embraced across the continent.
In Mzuzu City, for example, visitors are increasingly encountering Maasai artisans showcasing vibrant traditional crafts along the city’s bustling streets.
Among them is 45-year-old Tanzanian Jugeni Merele, who has gained local recognition for his handcrafted, colourful beaded sandals, necklaces and belts.
Merele’s work has evolved from simple street-side craft to a fashionable staple, with many residents now choosing his designs for high-profile events such as wedding parties.
“I didn’t expect Malawians to embrace my work so warmly. The demand has been overwhelming and the business is quite profitable,” he said in an interview with Weekend Nation.
Beyond fashion, Merele also offers traditional herbal remedies that have become popular among couples and youths.
His most sought-after product, known as Dawa Ya Nguvu, is marketed as a natural enhancement for sexual health.
“Traditional medicine is my core profession,” Merele explained.
He added: “The feedback from my clients regarding arousal and stamina has been very positive. I offer specific mixtures for various needs, including endurance and vitality.”
His expertise also extends to bespoke garment decoration.
He enhances pre-owned clothing with intricate beadwork to suit specific social roles or special occasions.
“Beadwork is more than just decoration; it’s an identity.
“I create headgear for beauty queens and traditional rings, all using locally sourced raw materials,” he added.
Merele said he crafts the beads from natural elements — white beads from clay and bone; black and blue from charcoal and seeds; and red from gourds and wood.
Despite his commercial success, Merele noted a lack of interest among locals in learning the craft.
He recalled his time at Loita Hills in Tanzania, where European tourists would pay to be taught the art of beadwork.
“I am surprised that few locals have shown interest in learning the trade. In Tanzania, visitors from England are eager to learn. This is a skill that can truly provide a sustainable living,” he said.
The artisans have established a significant market even in Chibanja Township and central Mzuzu, selling handmade beaded sandals, necklaces and belts.
However, the trend has sparked a broader debate among local Malawian visual artists about the need to protect their market share as traditional and foreign craft displays become increasingly dominant.
Mzuzu-based visual artist Precious Phiri said residents are increasingly preferring these items for high-profile events such as weddings, making the business highly profitable for visiting artisans.
“Maasai artisan displays have become dominant and, if not controlled, will take full control of our market,” said Phiri.
