NBM rolls out new independence campaign

National Bank of Malawi (NBM) plc has rolled out a new campaign for its customers and employees as part of celebrating the country’s 59 years of independence.

NBM marketing and corporate affairs manager Akossa Hiwa said in an interview the campaign will run on three dimensions, namely customer engagement, social media engagement and staff participation and interaction.

She said: “With a series of trivia questions spanning Malawi’s history and culture, National Bank of Malawi will reward those who will demonstrate exceptional knowledge and celebrate the nation’s progress.

“The bank will make an official announcement about the upcoming trivia event, which will also include the theme song.”

Hiwa said the campaign will create a memorable experience that fosters a sense of pride and patriotism among the customers of the Malawi Stock Exchange-listed bank.

“The bank also seeks to educate and remind customers about Malawi’s journey to independence, significant historical events and notable national figures.

“The trivia and accompanying information will provide customers with interesting facts and stories allowing them to appreciate, recall, and celebrate the country’s rich heritage,” she said.

Hiwa said in the other dimension, the bank will be providing gifts to random customers in selected service centres and at automated teller machines led by the bank’s executive management and employees.

An NBM customer Cosmas Maunde commended the bank for the campaign which will enable bank officials to interact with customers.

“We are also glad that they are giving out gifts as part of independence anniversary,” he said.

As part of the campaign, the bank’s brand ambassadors will move from one office to the other to give some customers branded gifts.

In a statement, NBM said the selection criteria includes usage of digital platforms and the duration the customer’s account has been operational.

Winners of the trivia questions will take home K100 000 for each correct answer.