The weekly editions of Jacaranda Cultural Centre (JCC) Sounds of Malawi Acoustic Showcase got a huge boost when intergrated ICT and mobile network operator TNM plc streamed the event live on Thursday night.
Six acts in the names of Kingstone Kaunda, Alex Chapinda, John Fire, Mzati, Mwangasani Band and Mapatenala gave out breathtaking performances during the one and half hour-long session.
If the performances were not enough, then the coming on board of TNM plc to stream live the event added a new spring and projection on the outlook of the acoustic showcase.
The sessions coordinator Code Sangala was all praises for the support from TNM.
He said interventions such as this are making their agenda to make Malawi music attract global attention seem real.
“For those who were doubting our agenda to promote Malawian music then this is it. We envisage an ideal situation in which local music can thrive in with the right focus, commitment and support, that can be achieved,” he said.
TNM plc head of marketing Sobhuza Ngwenya said their number one target as a Malawian network is to promote local arts by increasing the visibility of the local players.
He said: “The guys who were performing today have not yet made a name and the idea is to get them exposed to the outside world. If they make it to the international stage then we will be speaking the same language because they could have met our aspirations.”
Speaking in an interview after performing two songs each, Kaunda and Chapinda said having their performances beamed added a sense of belief to their aspirations.
Kaunda said: “The type of music that some of us do is targeted for the international audience. And the coming in of TNM plc has given us the much needed push.” Afro-jazz artist Chapinda added: “It is encouraging us to do more and giving us the belief that we can break the boundaries with our art given the right support.”